Privacy Policy
1
Introduction
Prime Rides Used Cars (“Prime Rides”, “we”, “our”, or “us”) is committed to protecting your privacy and ensuring that your personal information is handled responsibly and transparently.
This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website, contact us, or purchase a vehicle from us.
2
Information We Collect
2.1 Personal Information
When you interact with Prime Rides, we may collect:
• Full name, nationality, and contact details (phone number, email, address)
• Emirates ID or passport details (for RTA transfer and legal requirements)
• Vehicle purchase, sale, or service records
• Payment details (limited to transaction-related information)
• Communication history via calls, WhatsApp, email, or online forms
2.2 Non-Personal Information
We may also collect:
• Website usage data (such as browser type, device, and IP address)
• Marketing and advertisement interaction data
• Cookies or similar technologies used to improve website performance
3
How We Use Your Information
• Complete vehicle sales, purchase, or registration transactions
• Process payments and issue invoices
• Communicate with you regarding vehicles, offers, or services
• Provide after-sales assistance or warranty support
• Improve our customer experience and marketing efforts
• Comply with UAE laws, including RTA and VAT requirements
We will only use your information for legitimate business purposes and with your consent when required.
4
Data Sharing and Disclosure
Prime Rides respects your privacy and does not sell or rent personal data.
We may share limited information only with:
• Government authorities (RTA, Dubai Police, etc.) for registration and compliance
• Financial and insurance partners for loan or policy processing
• IT and marketing service providers assisting in website management or communication
• Legal or regulatory entities when required by UAE law
All third-party partners are bound by confidentiality and data protection obligations.
5
Data Storage and Security
• Your personal data is stored securely in our authorized systems and encrypted servers.
• We implement administrative, technical, and physical safeguards to prevent unauthorized access, disclosure, or misuse.
• Only authorized employees have access to customer data for legitimate business use.
6
Data Retention
We retain customer data only as long as necessary to:
• Fulfill the purposes for which it was collected, or
• Comply with UAE legal and regulatory obligations (e.g., accounting or RTA records).
Once no longer required, data is securely deleted or anonymized.
7
Your Rights
Under UAE privacy laws, you have the right to:
• Access a copy of your personal data held by us
• Request correction or updating of inaccurate information
• Withdraw consent for marketing communications
• Request deletion of your data where legally permissible
You may exercise these rights by contacting us (see Section 10).
8
Cookies and Digital Tracking
Our website may use cookies and analytics tools to enhance user experience and analyze traffic.
You can modify your browser settings to block cookies, though some website features may not function properly without them.
9
Marketing and Communication
With your consent, Prime Rides may send you updates on new arrivals, promotions, or service offers.
You can opt out at any time by:
• Clicking “unsubscribe” in any email or message, or
• Contacting us directly through the details below.
10
Contact Us
For privacy-related requests, corrections, or complaints, please contact:
Prime Rides Used Cars
Dubai, United Arab Emirates
📞 +971 58 504 0890
✉️ privacy@primeridesuae.ae
🌐 www.primeridesuae.ae
Get in Touch
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